Luxury Goods

In fact, Miuccia took over the occasion, Prada is still a small brand popular in Europe. The intergenerational family, if not some innovation and breakthroughs, it is easy to decline. Miuccia looking for traditional leather materials of different novel, after multiple attempts, the use of the material from the Air Force parachute found in nylon fabric, with lightweight, durable as the foundation, so, “a black nylon bag,” a hit.

90’s, the name of “Less is More” slogan, minimalism emerged, while the Prada simple and uniform with Yi Gu-like design aesthetic coincides exactly with the trend. In 1993, Prada men’s and men’s shoes, autumn and winter series, between the 1:00 women’s and men’s accessories become a modern fashion and the best simple and modern style. The late 90s, leisure and sports fashion fever, Prada introduced Prada Sport series, both functional and fashionable design, causes a whirlwind. After 20 years of effort and struggle, the brand continued to develop and evolve. By Miuccia and Patrizio · Bertelli’s tacit cooperation, Prada has grown from a small family business which developed into the world’s top luxury brands. Today, a total of 166 direct management of the Prada and Miu Miu boutique located in the world’s major cities and tourist attractions. Is located in Alexandra House, Central, Hong Kong is the Prada shop’s first 170 boutiques. These “light green boutique” for its unique design combines functionality and elegance, perfectly set off a Prada excellent products. Recently, Prada Epicenters flagship stores have been established, their unique style, shopping and culture is the integration of a new attempt.

Currently, Prada Group has owned Prada, Jil Sander, Church’s, Helmut Lang, Genny and Car Shoe and other prestigious international brands at the same time it also has Miu Miu brand exclusive license. All Prada Group, the product arm of processing by the Italian Tuscany region, Prada Spa jurisdiction, this area is recognized as having the most high-end leather goods and footwear production processes and technology. For mass production, Prada requirements for product quality in no way complacent and never compromise on quality point of view has become a corporate philosophy Prada

In 1913, Prada in Milan, Italy, founded the first downtown boutiques, founder Mario · Prada (Mario Prada) designed for superior quality, stylish handbags, luggage, leather accessories and Cosmetic Case series products, obtained from royalty and high society of the love and pursuit. Today, this boutique still favored the upper class is still in Italy, has a high reputation and prestige, Prada products has been regarded as the values embodied in the extraordinary life to enjoy. In 1978, a long history of this famous brand has been given a new development components and vitality. Miuccia (Mario Prada’s granddaughter) and then with rich experience in luxury products Patrizio Bertelli to establish a business partnership. 70’s fashion circles environmental change, Prada near the verge of bankruptcy. In 1978 Miuccia together with her husband, Patrizio · Bertelli took over the Prada and the Prada and lead towards a new milestone. Prada designer Miuccia as, through her innate fashion talent constantly challenging and innovative interpretation of the legend. The Patrizio · Bertelli, a creative entrepreneur, not only established a Prada worldwide product distribution channels and the mass production system, but also skillfully Prada Biography

Integration of the brand philosophy and modern technology was the perfect combination of advanced

Goes back to 1837, was born in Germany (1801), country of origin of France Thierry HERMES, the founding of his harness manufacturing company, and his first manufacturing business that is for the horse collar! In order for horses to wear the neck collar affixed, Thierry HERMES spent a lot of time and effort, meticulous, and finally in 1867 the exhibition was the world first-class business leather medal, but also laying the ground for and carry out his harness leather series a solid foundation. However, this production made with hair from the horse family business, when the advent of the car underwent a radical change, in the third generation of Charles-Emile HERMES under the control by Hermes not only failed to the brink of demise and instead, leather series and the “saddle stitch” in the trunk, creating a new style of the spirit of Hermes, so that experiences like Hermes reborn as the cause of the growth, and established the unique style of Hermes.

The 1920s, Hermes is also actively expand the development of routes to the handbag, bag, gloves, belts, jewelry, notebooks, as well as watches, ashtrays, scarves and so on. Even in the fifth generation of the Robert DUMAS take office, even rolled out of the perfume, ties, suits, shoes, accessories, bath towels, porcelain, jewelry, men and women clothing, watches and desk ornaments series of new products, so that Hermes truly cross - Cross on behalf of the taste of the whole direction of life. Today’s Hermes group is divided into three systems, namely Hermes Sellier (leather goods), La Montre Hermes (watches) and Hermes Parfums (perfume); 186 stores worldwide, with 56 retail counters, in order to retain its long-standing taste and image of Hermes, all product design production, the pattern of each store’s design, even the display cases are original custom in France only by air to the country, expect to maintain the century-old insisted.

Chanel, founder of Gabriel. Chanel there is a very happy childhood. Her father was a hawker selling groceries, the mother was a village

Women. Chanel was born in 1883 when the parents are not married, she is an illegitimate daughter of their own has always been brooding on this matter. Chanel 12 years old when my mother died, my father walked away from their five brothers and sisters, since disappeared. This is the cruel fact that her later days, the total must try our best to cover up that part of the tragic childhood. A place of refuge in the convent, she, the girl spent the bleak years. 18-year-old left the monastery, the After many setbacks, she tried a variety of different jobs, and even a short singing career. She said this is the origin of the alias CoCo Chanel.

Chanel 25 years old, she met her life’s first lover — Basang, so her fate taken a favorable turn.

Basang is a descendant of a noble, he made the Chanel Fang Hua Zhengmao dumping, but because of the prevailing social environment, the two can not formally binding. Chanel is so doing, however, began to crowd in high society. Smart, she was soon mixing in the Sun-between the aristocracy and later through the introduction of Basang, Chanel encounter of her life the most important men in Arthur Capel —- born of her loved ones. Capel’s humble beginnings as the son of a mistress, though by virtue of their struggle, in shopping malls on the grand plans, and in post-First World War, becoming an “Versailles Treaty” political secretary to become ordinary celebrity, but because of his humble life experience and feel that I can not get a name of the door lady. He was a genuine Chanel while, but eventually discarded Chanel, Yuanfuyinglun married with a daughter of Sir. This broken through Chanel’s heart. In order to compensate for Chanel’s apologetic, Capel funding for her in Paris opened a millinery shop, this is the starting point for the cause of Chanel. Chanel quoted saying: “I can not understand why a woman can not be just to show courtesy and out front of the dress are a good look, every day, who knows what fate will not be a big day?” Women’s fashion, women’s Chanel spirit, make this world more beautiful and colorful.

Chanel itself is very smart and dare to challenge tradition, the liberation of the secular tradition to sing a different tune, like the women’s and men mixed clothing, to casual wear into fashion, shoulder-style bag with the suit, the liberation of women, but also to create a women’s fashion era, has been swept to the modern little black dress, black clothes and have only been a year to break the provisions of mourning, Chanel has created a part of her own age! She was established in 1921, the brand boutiques, the same year also saw the birth NO.5 perfume. She boldly say: “wearing a huge hat still activity?” End the era of great milliner, the simplicity of her design becomes a trend in cutting-edge milliner, and she has not used up the innovative ideas; she showed the conflict, while the performance of her a thorough understanding of the people’s hearts.

Chanel’s life are not married, she was the fashion to create a great empire, at the same time you want to pursue their own life, itself, is the best example of women’s autonomy, but also understand the feelings of the most fun a new era of women. She and the British aristocracy ETIENNE BALSAN dealings with each other’s support to open her first millinery shop, while another one is funded ARTHUR CAPEL open fashion stores; she was traveling along with the Duke of Westminster, inspiring design materials first tweed suits; Every one in life men are the source for creative, she did not rely solely on luck, but very hard, serious work! Even until the age of 70 she was still duty in return,. Chanel Group in 1983 by Karl Lagerfeld as fashion director of new products every quarter, but so far is still the spirit of Chanel for the design.

Ms. Chanel Chanel No. 5 is a lucky number, when she was in many perfume samples, select the first five perfumes, she said: “This is what I want. A different kind of perfume in the past, a woman’s perfume, a smell fragrant, unforgettable woman. “But this deliberate on the number of superstition is likely to make her miss the really good perfume. The final decision on the fragrance, not only need a super-sensibility of the nose, but also a non-distracting thoughts of mind. The Chanel No. 5 was born, Ms. Chanel is a less happy than anyone … … Ms. Chanel perfume philosophy is: “perfume should be like a slap in the face as a strong memorable.” Look at this concept Chennai children 5, she is a success. Chanel No. 5 is indeed very strong, but it is certainly most women like a slap in the face, because the impression was not pleasant. A slap in the face to artificially intoxicated, somewhat difficult.

Chanel No. 5 using a variety of high flavor and acetate mixture at that time, nobody dared to challenge the synthetic perfume, and indeed Jiaoren refreshing. It notes that the former aldehyde fragrance, smell the wet grass, jasmine incense. But the scent of jasmine incense aldehyde was completely covered, and pungent was the initial feeling. Rose Lane was in tune ylang ylang, iris confused very vague, but also because the “ears” like the relationship between them before the notes become very weak. Tone in the Tianzhu also lost a cool mint flavor … … Basically, it is almost no transfer after the rumors of a lasting fragrance that does not exist. It is like enough of a slap in the face, kick down the run, there is no aftertaste, just want to forget.

The corporate brand in the World Brand Lab (World Brand Lab) prepared in 2006, “the world’s 500 Most Influential Brands” list ranked 94th.

① pairs of c in the chanel clothing buttons or leather of ouch, it can be easily found the coco chanel double c overlap and designed logo, which is crazy fans to chanel “spiritual symbol of . ”

② Diamond Check: chanel leather from the first generation of more and more popular after its three-dimensional diamond-shaped car Check chanel, had to become one of the symbols, and constantly being used in the chanel on the new clothing and leather. Later even been applied to the design of watches, especially the “matelassee” series, k gold and stainless steel metal bracelet, even the formation of a three-dimensional plastic “diamond Check.”

③ Camellia: chanel on the “Camellia,” a soft spot now for the world, the “mountain camellia” has been tantamount to the kingdom chanel “national flower.” Whether in spring, summer or autumn and winter, which in addition to being designed into a variety of quality timber camellias jewelry, it is more often used in apparel pattern on the fabric.

Chanel’s death, since 1983 by the design genius Karl Lagerfeld succession. Karl Lagerfeld has a free, arbitrary and ease of design mentality, he was always incredible works of art into two opposing sense of unity in the design, both dignified and lively again, both French romantic, humorous, another German rigorous and sophisticated. He did not change shape of lines and color preference, but he was able to understand the design from beginning to end to the “Chanel” in pure style.

Chanel founder Coco Chanel was originally called “Gabrielle Bonheur Chanel”, 1883, was born in France’s Auvergne. She was six years old when my mother passed away, his father even leave her four brothers and sisters. Since then, her upbringing by her aunt adult, a child admitted to convent school (Convent School), and there learned first-hand sewing skills. In her Nianer years old, that is, in 1905, she became a “coffee shop singer” (Cafe singer), and played a stage name “Coco”, in different music clubs and cafes sing-song living. During this showgirl career, Coco has to meet two old customers and become their lover, confidante, a British industrialist, the other a wealthy officer. To meet dignitaries, so that Coco’s financial ability to open their own shop in the child.

In 1910, Coco in Paris has opened a women’s hat shop in the child (millinery shop), relying on extraordinary sewing skills, sewing up a simple and engaging and another top style hat. Two of her confidant as she introduced a lot of celebrity guests. At that time the ladies are tired of fancy of the edging, so Chanel simple hat on their Oasis is like a general cool. Just one year, the business is rising, Coco moved her shop child temperament fashion (fashionable) of the Rue Cambon, since this area is still the Chanel headquarters base. Coco can not make hats for the fashion industry to meet the ambition, so she set out to enter the high-level uniform (Haute Couture) area. In 1914, Coco opened two boutiques, fashion brands have far-reaching impact later declared the official birth of Chanel.

Into the Twenties, Chanel designed a number of innovative models, such as knit sailor dress (tricot sailor dress), black miniskirts (little black dress), bottle collar sets of clothes and so on. Moreover, Coco made from the men’s inspiration for the ladies man; added a little more taste, a women’s over-year change the brightly colored Yee extravagant fashion. For example, a suit jacket (Blazer) to join women’s series, it launched a women’s pants. Do not forget that in two decades on behalf of women will only wear a skirt. Coco This series of creation as a significant revolution in the history of modern fashion. Coco on the unique fashion aesthetic insight and a rare talent, that she make a lot of poets, painters and intellectuals. Abstract of her friends, there were masters Pablo Picasso (Picasso), French poet Jean director. Cocteau (Jean Cocteau) and so on. 1:00 Merry refined, it was a French fashion and the arts golden age of development.

In addition to fashion, Chanel introduced in 1921 also Chanel No 5 perfume, actress Nicole Kidman (Nicole Kidman) as the spokesman for No 5 perfume bottle is a very a decorative arts (Art Deco) taste of the bottle. This is the first-ever bottle of perfume named after the designer. The “double C” logo is also a bottle of Chanel perfume into the history of the most profitable product, and in the corridor on Hengyuan time are eternal, and so far the official website of Chanel is still focus on introducing products.

Three to four decades on behalf of the Second World War broke out, Coco Chanel shop her son switched off, and love of the Nazi officer refuge Switzerland. In 1954, Coco’s return to France, Chanel make a comeback with her usual succinct style of women’s nature to quickly re-captured a public Bali Shi woman. Short thick wool coat, bell-bottoms, Coco Chanel, and so are the works of post-war period. Or just talk about the post-war style, Chanel has always been expensive to maintain simplicity and Korea, multi-purpose Tartan Plaid or Scandinavian-style geometric print, and often spend tweed (tweed) made clothing, comfortable and natural.

Or is still room for a mention in the Coco Chanel after the death of (1971 death), the German designer Karl Lagerfeld to become the soul of the brand Chanel. Since 1983, he has served as the chief designer of Chanel, the Chanel fashion towards another peak. There can be a fun place worthy of mention is the brand created nearly nine decades, have never had such a men’s clothing, until the autumn and winter 2005/2006 series was made available just a few pieces of men’s.

Founder Gabrielle Chanel in 1913 was founded in Paris, France points out that Chanel products range clothing, jewelry, accessories, cosmetics, perfume, each product is widely known, especially her perfume and fashion.
CHANEL is a 80 years experience of famous brand, Chanel fashion always has a elegant, simple and elegant style, she is good at break through the traditional, early 40s to successfully Couture have exaggerated the pushing of the simple and comfortable, this may be the oldest modern casual wear.

1. the bamboo-handle: GUCCI bamboo-package in nature, all of the bamboo are imported from China and Vietnam, nature materials, and hand-barbecue technical achievements of its characteristics of unbreakable.
2. the equestrian chain: in the early 20th century the main Italian horses, tack and therefore manufacturing, people are GUCCI.Wearing the horse riding chain is GUCCI invention.This famous detail design, apart from the great-looking, but also to a past equestrian times cherish the memory of.GUCCI, framed equestrian chain has been a casual shoes suede footwear paradigms in history, that even the United States of America the Metropolitan Museum is a double.
3. are paired letter g of the trademark and the striking red and green as the symbol of GUCCI appear in your purse purse, Briefcase, and so on within the CUCCI products, and this is the earliest GUCCI classic LOG O design