gucci pop-up shop
Gucci creative director Frida Giannini released a pop-up shop in temporary experience, an experience that store will be the coolest place in the world, opened in October, including SOHO district in New York to open stores. Then to other stations, including London, Paris, Berlin and Tokyo, the temporary experience to stay at the local shop only a few weeks.
Experience shop the invitation of the provisional total of 18 shoe designers, the 16-bit design of men’s, two designed women’s shoes. Gucci first and music producer DJ Mark Ronson to design a neutral shoes.
Mark Ronson told reporters: “I am an avid collector of sports shoes in the collection spent a lot of time, so I want to ensure that these Gucci shoes from the collection point of view of aesthetics and to obtain a double value.”
Gucci’s Frida Giannini used the classic GG logo and the famous red and green stripes in the sports shoe design. This theme also affect POP-up store design.