Luxury Goods

September 28, 2009

China fashion consumer market characteristics of each of the five

Filed under: fashion — admin @ 9:15 am

The first is the characteristic of science and technology.At present IT digital products become important to decorate your people search clothing, and a large number of products for daily fashion industry is precisely relying on computers, cell phones and high technology means of rapid developments, such as animation, games, video, etc.).
The second group is the characteristic.Sociologists noted that fashion has an important social function characteristics, namely, the attribution of assimilation and differentiation of the population, and often played the role of the Division of social class, each classes in order to add your own belongs to groups and other sectors of the distinction would create some fashion fashion symbols and flags which characteristics of the Chinese people’s fashionable also did, with different economic levels, social status and consumption values-fashion centre, the pursuit of their fashion, eventually resulting in the fashion of different groups.
The third characteristic is local.First-tier cities as the urban and economic strength of the strong and open fashion, generally higher than the per capita consumption of the second line of the city, Shanghai, Beijing is fashion’s most expensive cities.In addition, some intense fashion atmosphere of cities also favourably, as it Chengdu second-line fashion city also has a high degree of enthusiasm.
Two other important aspects are entertaining and branding, and fashion industry and fashion product properties are closely related.

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